Max Musicant is the founder and principal of The Musicant Group – an award winning placemaking and public space management firm dedicated to transforming underutilized spaces into great places where people want to be. Since founding The Musicant Group, the firm has transformed places as varied as Class A office buildings to vacant lots, from urban main streets to suburban strip malls. Notable projects include programming and managing the reimagined common area of the 1.4M square foot Capella Tower and transforming a derelict plaza on Nicollet Mall into the “Piazza on the Mall,” named one of the six Great Places of 2013 by the Sensible Land Use Coalition. Max holds an MBA from the Yale School of Management and a bachelor’s degree from the University of Wisconsin – Madison.