Dr. Simone Ahuja is the founder of Blood Orange, an innovation and strategy advisory boutique headquartered in Minneapolis, MN. She is co-author of the international bestseller Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth (Jossey-Bass, 2012). Jugaad Innovation has been called “the most comprehensive book yet on the subject” of frugal innovation by the Economist.
Dr. Ahuja has served as a consultant to the Centre for India & Global Business at Judge Business School, University of Cambridge, and as an associate Fellow for the Asia Society in New York City. She provides consulting services, keynotes and interactive innovation labs to institutions including Procter & Gamble, 3M, Medtronic, the World Economic Forum, MIT, and Harvard University. She is a regular columnist for the Harvard Business Review online.