Andi McDaniel is a public media leader and digital enthusiast, currently serving as director of content strategy and innovation for Twin Cities Public Television (tpt). She leads Rewire, a cross-platform initiative focused on activating a new generation of public media consumers, supporters and leaders. Andi is also executive producer of several digitally oriented projects, including The Lowertown Line, a music series showcasing the Twin Cities music scene through concerts and content, and TV Takeover, a live TV and event series in which artists and creative organizations "take over" tpt's air and studio.